{"id":118,"date":"2026-09-29T14:26:04","date_gmt":"2026-09-29T17:26:04","guid":{"rendered":"https:\/\/estudiohiru.com.br\/?page_id=118"},"modified":"2026-10-03T22:18:49","modified_gmt":"2026-10-04T01:18:49","slug":"metodologia","status":"publish","type":"page","link":"https:\/\/estudiohiru.com.br\/en\/metodologia\/","title":{"rendered":"Methodology"},"content":{"rendered":"
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Methodology<\/p>\n\t\t\t\t\t

A clear process for ambitious brands.<\/h1>\n\t\t\t\t\t

We research, distill, and test until strategy, naming, and identity tell the same story.<\/p>\n\t\t\n<\/div>\n

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Clarity to decide. Sensitivity to create.<\/h2>\n\t\t\t\t\t

Every project is shaped through dialogue. The depth of the work changes with the challenge; the intention remains: cut through the noise and find what matters.<\/p>\n\t\t\n<\/section>\n

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Steps in the
methodology<\/p>\n\t\t\t\t\t

From our first conversation to final delivery, the process turns discoveries into decisions. Strategy, naming, and identity then move forward with a clear direction.<\/p>\n\t\t\n<\/div>\n

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01<\/p>\n\t\t\t\t\t

Kickoff<\/h3>\n\t\t\t\t\t

We take care of the project\u2019s practical details, including the contract, payments, and how we\u2019ll communicate.<\/p>\n\t\t\n<\/article>\n

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02<\/p>\n\t\t\t\t\t

Understanding<\/h3>\n\t\t\t\t\t

We\u2019ll prepare a detailed briefing on your project and meet to answer questions and align expectations.<\/p>\n\t\t\n<\/article>\n

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03<\/p>\n\t\t\t\t\t

Discovery<\/h3>\n\t\t\t\t\t

This is where research begins. I\u2019ll study your industry and how competitors position themselves, then uncover what sets your business apart. Together, we\u2019ll define the truth at the heart of your brand and let it guide the creative process.<\/p>\n\t\t\n<\/article>\n

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04<\/p>\n\t\t\t\t\t

Creation<\/h3>\n\t\t\t\t\t

This is where information meets visual solutions. We translate everything we\u2019ve learned and agreed on into early visual concepts for your project.<\/p>\n\t\t\n<\/article>\n

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05<\/p>\n\t\t\t\t\t

Presentation<\/h3>\n\t\t\t\t\t

It\u2019s time for the reveal. We\u2019ll present the project live or as a recording, walking you through the journey from the briefing to the final solution. You\u2019ll understand the thinking behind each choice and how the decisions were made.<\/p>\n\t\t\n<\/article>\n

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06<\/p>\n\t\t\t\t\t

Delivery<\/h3>\n\t\t\t\t\t

Once everything is in order and approved, we\u2019ll finalize the project files and send them to you, ready to put into use.<\/p>\n\t\t\n<\/article>\n\n<\/div>\n\n<\/section>\n

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START WITH A CONVERSATION<\/p>\n\t\t\t\t\t

Every brand needs a direction of its own.<\/h2>\n\t\t\t\t\t

Tell us where your brand stands and the challenge ahead. The first conversation starts by email.<\/p>\n\t\t\t\t\t\n\tGet in touch \u2197\n<\/a>\n\t\t\n<\/section>\n\n<\/main>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Metodologia Um processo claro para grandes marcas. Investigamos, sintetizamos e testamos at\u00e9 que estrat\u00e9gia, nome e identidade contem a mesma hist\u00f3ria. Clareza para decidir. Sensibilidade para criar. Cada projeto \u00e9 constru\u00eddo em di\u00e1logo. A profundidade muda conforme o desafio; a inten\u00e7\u00e3o permanece: reduzir ru\u00eddo e encontrar o que \u00e9 essencial. Etapas dametodologia Da conversa inicial […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-118","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/pages\/118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/comments?post=118"}],"version-history":[{"count":18,"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/pages\/118\/revisions"}],"predecessor-version":[{"id":819,"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/pages\/118\/revisions\/819"}],"wp:attachment":[{"href":"https:\/\/estudiohiru.com.br\/en\/wp-json\/wp\/v2\/media?parent=118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}